The Now List

(This is an excerpt from the book Pomodoro Technique Illustrated)

In 1933 Hedwig von Restorff performed a set of memory experiments. Her conclusion was that an isolated item, in a list of otherwise similar items, would be better remembered. If I read a shopping list with one
item highlighted in azure blue, it’s more likely that I remember the highlighted item than any of the others. This is now identified as The
Von Restorff effect
.

The Now List is not another artifact in Pomodoro Technique® (created by Francesco Cirillo). It’s my name for a concept: what I give my attention to right now. The cardinality of my Now List is binary. Either I focus on 1 activity or 0 activities. It can
never be 2, 3, 4 or any other number of activities. Before I wind up the clock, I choose one single activity. My challenge during a 25 minute Pomodoro is to not give another activity attention for a minute or two.

The Von Restorff effect tells me that I can provoke my memory to store things that I highlight. I may use a highlighter felt-tip pen to mark the current activity on the To Do Today sheet. Or I can explicitly write the
activity title on a slip of paper and put it in front of me.

The Now List

The Now List

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2 Responses to “The Now List”


  1. 1 nb 2010-04-22 at 02.35

    do you know any history on von restorff, the psychologist herself?

  2. 2 Staffan Nöteberg 2010-05-4 at 15.12

    Hi Natasha! No, I don’t know very much about Hedwig von Restorff’s life. // Staffan


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